We are a fast-growing digital marketing and technology company dedicated to helping businesses achieve measurable growth through innovative online marketing strategies. Our team works with clients across multiple industries, including eCommerce, SaaS, healthcare, real estate, education, finance, and local service businesses.

As our client portfolio continues to expand, we are looking for a talented and results-oriented Google Ads Specialist who can develop, manage, and optimize high-performing paid advertising campaigns. This is an exciting opportunity to work with a collaborative team, manage substantial advertising budgets, and directly contribute to the success of businesses around the world.

If you are passionate about PPC advertising, data analysis, conversion optimization, and generating measurable results, we’d love to hear from you.

Position Overview

The Google Ads Specialist will be responsible for planning, executing, monitoring, and optimizing Google Ads campaigns across multiple advertising channels. The ideal candidate should have extensive experience with Google Search Ads, Display Ads, Performance Max Campaigns, Shopping Campaigns, YouTube Advertising, and Remarketing Strategies.

You will work closely with clients, marketing managers, content creators, designers, and developers to ensure advertising campaigns align with business goals and deliver maximum return on investment.

This role requires both creative and analytical thinking. You must be comfortable analyzing large amounts of campaign data, identifying opportunities for improvement, and implementing strategies that increase conversions while reducing acquisition costs.

Key Responsibilities

Campaign Planning & Strategy

• Develop comprehensive Google Ads strategies based on client objectives and business goals.
• Conduct market research and competitor analysis.
• Identify target audiences and customer segments.
• Build advertising funnels that drive qualified traffic and conversions.
• Create scalable PPC strategies for lead generation and eCommerce growth.
• Develop monthly and quarterly campaign plans.

Campaign Setup & Management

• Create and manage Google Search campaigns.
• Develop and optimize Display advertising campaigns.
• Launch and manage Performance Max campaigns.
• Create Google Shopping campaigns for eCommerce businesses.
• Set up and manage YouTube advertising campaigns.
• Implement remarketing and retargeting strategies.
• Configure campaign structures, ad groups, audiences, and targeting settings.

Keyword Research

• Conduct detailed keyword research using industry-leading tools.
• Identify high-converting search terms.
• Discover profitable long-tail keyword opportunities.
• Develop keyword targeting strategies.
• Build and maintain negative keyword lists.
• Monitor search term reports and optimize accordingly.

Ad Copywriting

• Write compelling ad headlines and descriptions.
• Create highly relevant and conversion-focused advertisements.
• Develop multiple ad variations for testing purposes.
• Optimize ad messaging based on audience behavior.
• Ensure compliance with Google Ads policies and best practices.

Landing Page Optimization

• Collaborate with web developers and designers to improve landing page performance.
• Analyze user behavior and conversion paths.
• Recommend improvements for user experience and conversion rates.
• Conduct A/B testing on landing page elements.
• Ensure landing pages align with ad messaging and campaign objectives.

Performance Monitoring

• Monitor campaign performance daily.
• Track key performance indicators (KPIs) such as:
  • Click-Through Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Conversion Rate
  • Quality Score
  • Impression Share
• Identify underperforming campaigns and implement corrective actions.
• Scale successful campaigns efficiently.

Budget Management

• Manage advertising budgets ranging from $5,000 to $100,000+ per month.
• Allocate budgets strategically across campaigns.
• Monitor spending and ensure efficient budget utilization.
• Optimize bidding strategies to maximize performance.
• Forecast campaign performance and budget requirements.

Conversion Tracking & Analytics

• Implement conversion tracking using Google Tag Manager.
• Configure Google Analytics 4 (GA4).
• Set up event tracking and custom conversions.
• Monitor attribution models and customer journeys.
• Ensure accurate reporting and measurement.
• Troubleshoot tracking issues when necessary.

Reporting & Analysis

• Prepare weekly and monthly performance reports.
• Present campaign insights and recommendations.
• Analyze trends and identify growth opportunities.
• Build dashboards using Looker Studio.
• Communicate campaign performance to stakeholders clearly and effectively.

Required Qualifications

To succeed in this role, candidates should possess the following qualifications:

• Minimum 2 years of hands-on Google Ads experience.
• Proven track record of managing successful PPC campaigns.
• Strong understanding of digital marketing principles.
• Experience with Google Search, Display, Shopping, and YouTube Ads.
• Knowledge of Performance Max campaigns.
• Experience with Google Analytics 4.
• Familiarity with Google Tag Manager.
• Understanding of conversion tracking and attribution.
• Excellent analytical and problem-solving abilities.
• Strong communication and organizational skills.
• Ability to manage multiple projects simultaneously.
• Self-motivated and detail-oriented mindset.

Preferred Qualifications

Candidates with the following skills will have an advantage:

• Google Ads Certification.
• Experience managing eCommerce advertising campaigns.
• Facebook Ads and Meta Advertising experience.
• Conversion Rate Optimization (CRO) expertise.
• SEO knowledge and experience.
• Experience with Looker Studio reporting.
• Familiarity with HubSpot, Shopify, WordPress, or WooCommerce.
• Experience using SEMrush, Ahrefs, SpyFu, or similar tools.
• Knowledge of automation and AI-powered marketing tools.

Technical Skills Required

Advertising Platforms

• Google Ads
• Google Merchant Center
• YouTube Ads
• Performance Max

Analytics Tools

• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio

Marketing Tools

• SEMrush
• Ahrefs
• Keyword Planner
• Google Trends

Website Platforms

• WordPress
• Shopify
• WooCommerce
• Webflow

What Success Looks Like

Within your first 90 days, you will:

First 30 Days

• Learn client accounts and business goals.
• Audit existing advertising campaigns.
• Identify immediate optimization opportunities.
• Collaborate with the marketing team.

First 60 Days

• Launch optimized campaigns.
• Improve campaign efficiency and conversion rates.
• Implement advanced tracking solutions.
• Deliver measurable performance improvements.

First 90 Days

• Successfully manage multiple advertising accounts.
• Increase ROAS across key campaigns.
• Reduce CPA while maintaining lead quality.
• Become a trusted PPC expert within the organization.

Benefits

We believe great employees deserve great benefits.

Competitive Compensation

• Attractive salary package.
• Performance-based bonuses.
• Annual salary reviews.

Work-Life Balance

• Fully remote work environment.
• Flexible working hours.
• Paid time off and holidays.

Career Development

• Paid Google Certifications.
• Training and professional development programs.
• Access to premium marketing courses.
• Opportunities for career advancement.

Team Culture

• Collaborative and supportive work environment.
• Recognition for outstanding performance.
• Opportunity to work with global brands and businesses.

Why Join Us?

At our company, your work directly impacts business growth and client success. We value innovation, creativity, and continuous learning. You’ll have the opportunity to work on exciting projects, manage significant advertising budgets, and collaborate with talented professionals who are passionate about digital marketing.

Whether you’re optimizing a lead generation campaign, scaling an eCommerce store, or launching a new Performance Max strategy, your expertise will help shape the future success of our clients and our company.

If you’re passionate about Google Ads, love analyzing data, and enjoy delivering measurable results, this is the perfect opportunity for you.

How to Apply

Interested candidates should submit:

• Updated Resume
• Google Ads Certifications (if available)
• Portfolio or Case Studies
• Examples of Campaign Results
• Cover Letter (Optional)